Digital Marketing Blog: 10 Proven Digital Marketing Strategies for Small B...

Digital Marketing Blog: 10 Proven Digital Marketing Strategies for Small B...: In today's fast-paced digital landscape, small businesses must harness the power of online marketing to stay competitive. With the right...

Unveiling Success: Mastering Digital Marketing Through Competitive Analysis

 

1. Introduction:

   In the fast-paced world of digital marketing, staying ahead of the competition is crucial for businesses aiming to thrive online. One effective strategy to gain a competitive edge is through a comprehensive competitive analysis. In this blog, we'll delve into the nuances of conducting a thorough competitive analysis in the realm of digital marketing, with a spotlight on Nikke Tech, a leading digital marketing services provider in India.

   Understanding the Landscape:

   Before delving into the competitive analysis process, it's essential to comprehend the digital marketing landscape. The online sphere is dynamic and ever-evolving, with trends, algorithms, and consumer behaviors changing rapidly. Nikke Tech recognizes the importance of staying attuned to these changes, positioning itself as a digital marketing pioneer in India.

   Competitive Analysis Framework:

   To conduct a meaningful competitive analysis, businesses need to follow a structured framework. Nikke Tech employs a five-step approach that encompasses the following key aspects:

   1. Identify Competitors: Begin by identifying your primary competitors in the digital marketing arena. For Nikke Tech, this involves pinpointing rival agencies offering similar services in the Indian market. Thorough research is vital at this stage, encompassing not only direct competitors but also those indirectly impacting the industry.

   2. Analyze Digital Presence: Once competitors are identified, assess their digital presence. Nikke Tech, as a digital marketing services provider, meticulously analyzes competitors' websites, social media channels, and online content. This examination provides insights into their strategies, target audience engagement, and overall brand positioning.

   3. Evaluate Content Strategy: Content is the backbone of any successful digital marketing campaign. Nikke Tech, recognizing this, scrutinizes competitors' content strategies. This includes blog posts, videos, social media content, and other digital assets. By understanding the type of content that resonates with the audience, Nikke Tech can fine-tune its own content strategy for optimal results.

   4. SEO and Keyword Analysis: Search engine optimization (SEO) plays a pivotal role in digital marketing success. Nikke Tech employs sophisticated tools to conduct SEO and keyword analyses on competitors. By identifying the keywords that drive traffic to competitors' websites, Nikke Tech can enhance its own SEO strategy, ensuring it remains visible and competitive in search engine results.

   5. Monitor Social Media Engagement: Social media is a powerful tool for connecting with audiences. Nikke Tech actively monitors competitors' social media engagement metrics, including likes, shares, comments, and follower growth. This information aids in gauging the effectiveness of different social media strategies and tailoring Nikke Tech's approach accordingly.

   Case Study: Nikke Tech's Competitive Edge

   Nikke Tech's commitment to excellence in digital marketing is exemplified through its competitive analysis efforts. By strategically assessing competitors and implementing insights gained, Nikke Tech has achieved remarkable success. Here are some highlights of their approach:

   1. Innovative Campaigns: Through a meticulous analysis of competitors' content strategies, Nikke Tech identified whitespace opportunities. This led to the creation of innovative campaigns that not only captured audience attention but also set Nikke Tech apart in the crowded digital marketing landscape.

   2. SEO Dominance: Nikke Tech's thorough SEO and keyword analysis empowered the brand to optimize its online presence effectively. As a result, Nikke Tech consistently ranks high in search engine results, ensuring maximum visibility and attracting a steady stream of organic traffic.

   3. Engaging Social Media Presence: By closely monitoring competitors' social media engagement metrics, Nikke Tech refined its social media approach. The result? An engaging and interactive online presence that fosters a strong connection with the target audience.

   Conclusion:

   In the dynamic world of digital marketing, mastering the art of competitive analysis is a game-changer. Nikke Tech's success story serves as an inspiring example of how strategic analysis and implementation can propel a brand to new heights. As businesses navigate the digital landscape, a commitment to staying informed, innovative, and adaptable will undoubtedly be the key to sustained success. Embrace the power of competitive analysis, and let Nikke Tech guide you towards digital marketing excellence in India and beyond.

   By Digital Marketing Training Institute in Faridabad
   

Google Panda: 5 Tips You Should Know

It’s here. It’s inevitable. It’s called Google Panda, the latest Google’s search algorithm which aims to promote the high quality content site by dooming the rank of low quality content sites. Since its release and updates, many sites have been shown to be terribly affected by the algorithm, but the worst rumor here is, they can do almost nothing to recover the ranking and traffic.

Although the web haven’t sought out an absolute remedy to the Panda’s update, we all know that Panda is pretty much a content quality filter. We also know a proverb saying, “Prevention is better than cure”, so in this post we are going to provide 5 essential tips to help you to prevent the judgment by Google Panda. Full detail at the jump!

1. Separate Out Low Quality Content

The first and foremost thing you can probably do is to separate out all auto-generated content. Block the indexing and crawling of all low quality content to prevent it from lowering the ranking of your entire site. Low value content can cause the algorithm to slap down your entire site even if a great deal of your content is unique and valuable.

To know whether your site content is low quality or not, here are some helpful questions asked by Google Webmaster Central Blog to aid you in determining the low quality content:

Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?

Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? Are the pages produced with great care and attention to detail vs. less attention to detail? Does this article have spelling, stylistic, or factual errors?

Interestingly, identical low quality content is particularly endemic across e-commerce websites. For example, why should a pair of audio cables be described differently in each website and in each page on your website? Theoretically to meet the "unique" content guideline every product should be given an unique description and listing to avoid being marked as “low-quality” content by Panda.

2. Focus On Unique Content

As we know the Panda update is aimed to bring the judgment to the content farm and those sites which steal and duplicate, that means in order to prevent Panda from blacklisting you, you have to stop stealing other’s articles, and really focus on creating unique content.

Try to look at your place in your industry and say to yourself:

“What is the topic that my readers will be interested about?” “What do I offer to my readers that are unique? What about my content is just here and nowhere else?”

Don’t copy or retype out the article from other site, but craft your article out with your own topic and opinion. Details? Check out our post on how to run blogs that inspire.

That sounds pretty much like old school SEO practice, you might ask? The answer is yes, but now it’s the most important SEO practice!

3. Concentrate on Clout & Authority

In Richard Baxter’s article entitled High Quality Web Sites – The New Google Ranking Factor, elements like trust and authority matter in the new Panda update. It may extend to your links, your tweets and your resources related with the site.

According to the writer, trust could be measured by the links awarded to the article, and the more authoritative the link, the more trustworthy the article. If significant volumes of links aren’t enough just yet, possibly a shorter term solution could be to analyze the social buzz associated with the article, such as Twitter and Facebook.

We often talk about the links, but the site content itself is the critical factor which will attract the authoritative links and judged by Google Panda in the term of authority. On this part, Google Webmaster Central Blog has listed out some questions for you as a guideline to produce what they thought is the “authoritative content”:

Would you trust the information presented in this article? Is this article written by expert/enthusiast who knows the topic well, or is it more shallow in nature? Is the site a recognized authority on its topic? Would you recognize this site as an authoritative source when mentioned by name? Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

So you know, these questions aren’t hard to answer, but challenging when it comes to implementation. Build your content with these questions in mind, and your site will be too good for both Google Panda and your fellow readers.

Sure we all like to be paid for ads, but apply ads with attitude. 3 sponsors at $10K are better than 20 ads at $500. Keeping your ads down to a healthy ratio is not only good with Panda but it also improves your reader’s user experience.

So you know, ads is totally okay, but no advertisement scheme that will kill your reader’s user experience really fast, in term of visual experience and page loading speed. Healthy advertising ratio is even the reason that your readers will love and recommend your site than those sites with nastily cluttered ads, and by doing so will indirectly raise the trustworthiness and authority of your site. 5. Recognize & Track Panda Updates

Sites hit by Panda will show massive changes especially the page views. When using Google Analytics you will see an epic fall in traffic, that’s the possible sign of Panda. Limiting the search parameters in Google Analytics to the United States market will show the clear result of Panda attack. If you’re unfortunately the victim of the Panda, you can:

Implement the changes suggested above. Ask Google to restore your rankings.

Don’t expect immediate improvement because Panda only updates periodically. If you still haven’t reached a Zen-like state of acceptance go and check out Barry Schwartz’s list and Panda archives at Seoroundtable.com or Mark Nunney’s Google Panda Survival Guide, or ultimately the Guidance of Building High Quality Sites by Google Webmaster Central Blog

And always remember that, all of these Panda updates are to remind you that, don’t be evil.

Via: http://www.hongkiat.com/blog/google-panda-tips/

 

By Digital Marketing Training Institute in Faridabad

Unlock the secrets of digital marketing with Nikke Tech!

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👩‍💻 Hands-on learning experience that takes you from theory to practical application.
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Don't let barriers hold you back – embrace the convenience of offline learning with Nikke Tech. Enroll now and embark on your journey to becoming a digital marketing pro!

 

By Digital Marketing Training Institute in Faridabad

55 Quick SEO Tips for Best SEO practices

1. If utilizing Java script drop-down menus, image maps, or image links is unavoidable, ensure there are text links on the page for search engine spiders to follow.

2. Quality content is paramount. Have well-written, unique content that focuses on your primary keyword or keyword phrase as content plays a crucial role in SEO.

3. Recognize the importance of links – they are like the queen in the SEO chessboard. Build a network of quality backlinks using your keyword phrase as the anchor text.

4. Don't fixate on PageRank alone; it's just a small part of the ranking algorithm. Lower PR doesn't necessarily mean lower rankings; content and relevance play significant roles.

5. Each page should have a unique, keyword-focused Title tag. If your business name is a must, place it at the end unless you're a major household brand.

6. Regularly update your content to enhance rankings. Fresh content adds relevancy in the eyes of search engines.

7. Ensure links within your site and pointing to your site use your targeted keyword phrase for better SEO.

8. Focus on search phrases, not just single keywords. Include your location in the text for improved local search visibility.

9. Don't neglect SEO when designing your website. Communicate your expectations for organic SEO to your web designer from the outset.

10. Strategically use keywords and phrases in text links, image ALT attributes, and your domain name.

11. Address canonicalization issues by deciding between www and non-www domains. Choose one and 301 redirect the other.

12. Check your home page links; ditch "index.html" or similar to maintain consistent linking.

13. Avoid Frames, Flash, and AJAX for optimal SEO, as they hinder linkability and crawlability.

14. Your URL file extension (e.g., .html, .php) doesn't impact SEO.

15. For faster site indexing, get a link from another quality site rather than relying solely on Google's submission form.

16. If your site doesn't change often, start a blog with fresh, relevant content at least three times a week.

17. Prioritize quality over quantity when building links. One authoritative link can be more valuable than several poor-quality ones.

18. Use natural language in your content; keyword stuffing can harm your rankings.

19. Ensure that the text around your links is related to your keywords, enhancing their relevance.

20. Check if your shared server has any blacklisted sites that might affect your rankings.

21. Be cautious with domain privacy services; Google may view them as potential spam indicators.

22. Optimize post title tags independently from blog titles for effective SEO.

23. Remember the four pillars of SEO: Text, Links, Popularity, and Reputation.

24. Create an easy-to-use site for improved link building and popularity, positively impacting your ranking.

25. Be generous with linking out; it encourages others to link back to you.

26. Provide unique and high-quality content; both are crucial for SEO success.

27. If using a splash page or Flash-heavy main page, place text and navigation links below the fold for SEO visibility.

28. Valuable links may come from newsletters, zines, or other forms of communication rather than traditional websites.

29. Paid links offer little value unless embedded in body text; avoid obvious sponsored links.

30. Links from .edu domains carry weight; seek non-profit educational sites for potential sponsorship.

31. Create link-worthy content; linkbaiting through good content is effective.

32. Focus each page on a single keyword phrase; avoid optimizing for multiple keywords simultaneously.

33. Ensure a strong and clear call to action on your site for improved conversion.

34. SEO is an ongoing process due to constant changes in the search landscape; stay vigilant.

35. Cultivate relationships with influential bloggers and authority sites for potential linking opportunities.

36. Encourage your CEO or owner to blog for a powerful, authentic company voice.

37. Optimize your RSS feed text just like your posts and web pages for better search visibility.

38. Use keyword-rich captions with your images for improved SEO.

39. Pay attention to the context around images, incorporating keyword-rich text for better search visibility.

40. Focus on natural link-building; a well-structured site with global navigation is crucial.

41. To avoid personalized search results, log out of Google or add "&pws=0" to your search URL.

42. High PageRank site links are highly valuable; they indicate trustworthiness.

43. Use absolute links to prevent issues with link navigation and maintain backlink juice.

44. Consider "Sticky" forwarding when moving to a new domain to retain the new URL in the address bar.

45. Understand and incorporate social marketing strategies into your overall SEO efforts.

46. Create a video sitemap for better search visibility in blended search results.

47. Submit videos to various quality video sites beyond YouTube for broader visibility.

48. Surround video content with keyword-rich text to enhance relevance for search engines.

49. Include the words "image" or "picture" in your photo ALT descriptions and captions.

50. Enable "Enhanced image search" in your Google Webmaster Central account for better image search results.

51. Incorporate viral components like reviews, sharing functions, and ratings on your website.

52. Expand your services to include video, podcasts, news, and social content for comprehensive SEO.

53. When buying or exchanging links, check the cache date of the page; newer is better.

54. Use sitemaps to ensure the correct page is included in search engine indexes, especially for similar pages.

55. Regularly check server headers for proper setup and consistency of URLs throughout your site.

For More Help Visit SEO Services In India

 

By Nikke Tech Digital Marketing Training Institute in Faridabad

Google updates page rank in every 3 months

Google updates page rank of site in every 3 months. Google gives lot of information's and they manipulate so many algorithms to give satisfaction to the user to search more results Google resist all hindrances given by other search engines. In Google search engine optimization is present. Google is one of the leading search engines and it is helpful to all users.

The users have their own site or blog it won't affect the user because the user is doing for time being they won't affect the user life. But the same site or blog is maintained by search engine users it will affect their companies. The search engine owners were fully depends on this job so it will affect their jobs.

Google updates page rank when the site is having good content and impressive pictures if it is not good Google have rights to ban the website. The content should impressive if it is brutally posted in site Google won't give any notifications they ban the site immediately. Google updating each and every site rank in 3 months because of their daily dedication to their sites. Sometimes Google updates will be postponed to some other day to update the page rank. Google always concentrate while updating page ranks whether to give page rank or not.

There are some reasons to not updating page ranks.
1.    Websites were punished at the time of the same site links assisted before to get more rankings and some of the sites taking granted of Google likings and pleasing sites will make more ranks.

2.    Google strictly punish copy write contents and they ban the site. Banned sites never open and loss for the company.

3.    Google penalize only particular site that site contains illegal content and Google won't give advantages to that sites. Google will permanently delete that site if there is any illegal activity is happened.

The Google is doing this for SEO purpose and for the link building
Google is number one search engine and it is doing favor for the users who are all using and working with SEO. This process is used for them in SEO and Google updates its rank in every 3 months and above because Google always encourage only valid sites. It won't encourage some illegal sites. If it is illegal site it won't give any notification straight away Google ban that website. And the content must be genuine otherwise it leads to copy write problem.

So these are the some instructions that why Google updates page ranks to all sites and reasons to not giving page ranks to some particular sites. For every normal site Google updates page ranks minimum period of 3 months.

Source

By Nikke Tech Digital Marketing Training Institute in Faridabad

SEO UPDATE ON GOOGLE’S TOP SECRET PANDA ALGO CHANGE! (Dewaldt Huysamen) - Special Report

TAME THE BEAR NOW!!!

Including 19 Things You Must Do To Protect Your Rankings From

_{Michael Campbell}



As you all know pandas are usually very cuddly and subtle creatures until provoked then they become very dangerous and aggressive and can attack humans on the spot. This is exactly what happened with Google and there new Algorithm change code named Panda. This is one serious Bear

I have done some intensive research and read a lot of other people’s comments and articles concerning the algo change,
but I have to say Michael Campbell nailed it best and his report is most up to date and correct.

To get all the details on this algo change also nick named Farmer by the SEO crowd, you’ll have to read this whole report compiled by me.

So the content farms were hit the hardest and so was the article directories and
even some press release directories. Yet some of the sites which were
questionable still remained. How did they do it?

What you get in this report is actionable advice. 19 steps from Michael Campbell that you can do right now to improve your rankings.
And as a added bonus I tell you the one thing that everyone does out of a habit, and that is actually causing your rankings to fall. I tell you how to fix it, so you can get found ahead and instead of the competition.

Introduction

Here is some brief history first of all that explains how we aggravated the bear.

In late the late 2009 Google’s Caffeine Algo Update added feed results to their search results pages when it comes to Twitter, Facebook and other Social Media websites. Problem was these results were accidently filled with dirt from content farms, scrapers and low value pages.

Then throughout 2010 most of these dirty gibberish pages and most of the scraped content. Most of the “auto posting” software was also detected, because of
the major evidence they leave behind.

When we started this year Google warned us in the Official Google Blog, that the Big Panda was about to be released from its cage.

Why did they do this? “To find more high quality sites in their search engine.”

So this angry bear affects over 11.8% of Google’s overall queries. This means per day nearly 12 million pages are affected.

To give you a birds eye view on the damage that has been caused, some of the article directory’s keyword rankings went down over 90% according to
SearchMetrics.com.

A lot of the article directories were hit cause most of the articles found on the article directories these days are of low quality and it was found that after reading the first paragraph of a article people would go back to Google and search for other results.

This is not true for all articles on article directories or similar low quality press releases found on press release sites.

There are some good quality articles to be found on article directories but over all
not always worthy of a first place spot in search engines as it was.

Also sites with excessive advertising was hit hard. You know the ones.

They are the ones with a 3 to 1 advertising to content ratio above the fold. Many with blinking banners and animated GIFs that don’t adhere to the IAB’s advertising standard of 15 seconds max for animation.

One of these sites as an example is a article site that lost nearly all rankings, it had three large AdSense blocks, a blinking banner, and two large ad blocks from three separate ad networks.

Most of this content was user generated, in tiny impossible to read 8 point type, except the comments like, “Great Post.” Which are obvious plants. Sheesh!

Well, I hope the spammers are happy now. Because of all there rubbish that was dumped in the last oases of links for years, and now the water is no good.

Article Marketing is near to death now and Content Mills are dead. MFA site

But wait do not worry, for in the words of Albert Einstein, “In the middle of every difficulty lies opportunity.”

Google’s Modus Operandi
So what does Google like to do… They just hire a bunch of students.
Record the behaviour patterns of the humans. Program the machine to mimic the human behaviour. Then get rid of the humans.

In the past this method has worked well for Google. Like the Florida update was based on this method. So it will come to no surprise that Google is using human reviewers again.

The “ratters” as Google likes to call them, visit a list of sites and vote on them with
a custom Chrome browser extension. Their behaviour gets fed into a database. Then the engineers program the algo to mimic what the humans did.

Recently it was revealed in the Wired.com
Q&A with Amit Singhal and Matt Cutts, the Google reps revealed that they told their “outside testers” or ratters to ask themselves questions like these:

Would you be comfortable giving this site your credit card?

Would you be comfortable giving medicine prescribed by this site to your kids?

Do you consider this site to be authoritative?

Would it be okay if this was in a magazine?

Would it be okay if this was in a magazine?

Does this site have excessive ads?

Then Amit Singhal stated, "...based on that, we basically formed some definition of what could be considered low quality."

In addition Google also released the Site BlockerChrome browser extension. Anyone could download it and block sites they don’t like. Thousands of Chrome customers did just that.

Interesting enough Google did not use this collected data in their Panda update but they did looked at it and now use it to justify their algo change to the public.


As Amit Singhal said in the Wired.com interview, "...we compared and it was 84 percent overlap, between sites downgraded by the Chrome blocker and downgraded by the update. So that said that we were in the right direction."

It's also interesting to note that Google's blog states, "...while we're not currently using the domains people block as a signal in ranking, we'll look at the data
and see whether it would be useful, as we continue to evaluate and improve our search results in the future."

Note the words "not currently using the domains" which implies they could add this in the future. It would be easy to
game such data by hiring an army of people in a developing country and voting down your competition... but I'm sure they're aware of that.

Or maybe they're not, because a few sentences later in the interview Matt Cutts states, "Our most recent algorithm does contain signals that can be gamed." Sheesh, no kidding. I'll talk about those more later.


Continuing the Wired.com interview about using outside human ratters, Matt Cutts stated, "I think you look for signals that recreate that same intuition, that same experience that you have as an engineer and that users have. Whenever we look
at the most blocked sites, it did match our intuition and experience."

This is very interesting makes me think of the movie AI. So the algo was programmed to mimic human intuition. Think about your own behaviour for a moment…

The average person can tell if they like a song in less than three seconds. A TV show in less than one second. A website in less than 10 seconds. Just think how fast you are with the radio buttons in the car, or the TV remote.

So what do people do if they do not like a website, they click off in less than 30 seconds. The faster they leave a website the poorer the quality.

Temporal Distortion


There used to be a search engine called
“Direct Hit” circa 1998 – 2000. It powered

several search engines until Ask.com bought the technology over a decade ago.


Rankings were determined by temporal duration. This means how long some one stays on your site before bouncing back to the engine for more search results.
This is the major component of the Panda
algo.

And yes there is still over 200 factors that determine your rankings. All the off-site and on-site factors, along with social
reach apply.

Social Reach? It’s the number of followers you have. The number of retweets, or shares that you get. What you say bout others. Discussion about you and your company. They all contribute.

(If your SEO source thinks social reach is new in this algo change they are about two years behind. You better hire a new SEO company.)

Its clear that the new algo is all about how people find your site to be valuable and this is determined by how long the spend on your site.

Now people might say how can they track this well easy, clear your browser cookies and now go to Google.com and see how many new cookies is on your pc.

Do you have any plugins that show Google pagerank do you have the Google toolbar? Guess what your online activity is being tracked.


Got Google Analytics on your site? Well guess what they are using that data too.
They’re tracking the visitor behaviour while they interact with your site.


Between the cookies, the plugins,toolbars and stats, they track everything. Every click. Every site you visit. Every page. And most important, how long you stay on each page.

So it isn’t just about content anymore. Content may be king, but the king must be dressed in royal clothes and live in a palace, so you want to hang out with the king for extended period of times and return to spend more time.

So in other words what the visitor’s experience is on the page, how engaging the content is, pleasing and attractive is major factors and are the human intuition which Matt Cutts was referring to



So the most important thing you can do is, prevent a visitor from returning to Google and continue his search somewhere else.

Accidently Killing Your Rankings
Almost everyone I know that is serious about their website and its rankings head over to Google and types in their keywords to see where they rank. Fair enough. Except now you are sending one of two messages…

If you search, but don’t click on any listings, you are telling Google that you did not find anything clickworthy. This happens either with a manual search, or with an automated rank checking tool

You are telling Google that none of the top 10 are usable. So if you were in the top 10 spot and didn’t click on your listing you telling Google that the search results suck and they have to revaluate the results, thus hurting your ranking.

If you do click on your listing and know we are all guilty of this. There is nothing like the feeling of going through to your own website from the Google SERP’s. Happy and glowing you head back to Google and search for another keyword.

And just here lies the big problem. You clicked your listing and in a matter of seconds went back to Google. The message you are sending Panda is that the page content sucks. You clicked, landed and returned, all in a few seconds, which is the primary indicator of a low quality site…

So do not do that anymore! M’Kay?

And yes this can be gamed as Matt Cutts stated, getting people from different IP’s to click on your listing and staying on your pages longer than 10 minutes or at random time intervals between 5 – 15 minutes.

But guess what Google tracks IP addresses, just like with Adsense fraud protection. And they will catch on and your site will be banned.

So do not take part in these games or black hat tactics, instead focus on creating high quality pages that delivers the best solution to your visitor’s search preventing them from going to another page or searching for other results for your keyword.

19 Steps to Prevent Low Quality Pages

Google's Michael Wyszomierski stated that, "...low quality content on part of a site can impact a site's ranking as a whole. You should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages, or moving them to a different domain, could help your rankings for the higher quality content."


1) Check your stats for pages with high bounce rates. Then improve them, or remove them, or you'll lose them in the rankings. Keep in mind that low quality pages can drag down your entire domain.

2) Let me repeat... The single most important thing you can do, is to prevent someone from clicking the back button, returning to Google for more search results. You must provide sticky content in terms of your design, layout, copy, graphics, media and navigation.

3) Try and avoid overly huge navigation. Remove graphical elements like big amateurish buttons and clip art. Use real photographs of people like the ones you can purchase from iStockPhoto.

4) If a picture doesn't help tell the story, or enhance it, leave it out. Don't add artwork to a page for the sake of colour. There's nothing wrong with white space. In fact, it provides a necessary relief.

5) If you duplicate content from another site, you might think its duration, or
Tame The Google Bear Now – www.ilead.co.zaPage 6

syndication. But if you do so excessively without adding value, its considered low quality. So you'll want to minimize posting low value content, where all you do is summarize what others have said.

6) Don't be afraid to speak up. Tell us what you know. Share what you've experienced. Be original. Add your thoughts. Interject your opinion. Don't just aggregate... create!

7) Avoid pages with too many (30+) links out. You might think a page of links
would make it sticky, so the viewer doesn't go back for more search results. But unless you provide a paragraph detailing each link, its likely to have the opposite effect.

8) Be sure to put the confidence builders like the credit card logos, secure shopping logos, verified site logo, a toll free 800 number, Better Business Bureau and your other professional trade association logos on your pages. Doing so builds instant trust in the mind of the consumer.

9) Put up all the required legal pages, or lump everything on one "About Us" page. That means having terms of use, privacy policy, spam policy, external links policy, earnings disclaimer, compensation disclosure, DMCA notice, refund policy, etc.

10) If you have AdSense on your pages, you must have wording explaining Google's DoubleClick DART cookies. How they follow you around the internet, tracking your personal viewing habits, so they can determine what kinds of ads might be interested in.

11) When it comes to ads on your site, low quality doesn't necessarily ad heavy. There's plenty of ad-heavy sites still in the index. It's when the ads interfere with the content, or make the content hard to read, requiring additional effort on behalf of the reader, to find where the story starts, continues or stops.

12) Another low quality tactic is where a site gives a top 10 list, but the list isn't on one page. The list is actually 10 paragraphs spread over 10 pages, forcing you to look at dozens of ads with slow
load times.

13) Speaking of which, slow loading pages are almost always low quality. They rely heavily on ad servers and they often hang for 10 seconds or more, while waiting for all the ads to load.

14) Fix your spelling and grammatical errors. If you fail to spell check, its a red flag that your page is low quality.

15) Add some video or sticky content. That's how many video sharing sites emerged unscathed by the Panda, because of the video. They don't experience the traditional bounce back ratios of text based sites. If the user doesn't like the video, they tend to search for others on the same topic before moving onto another site.


16) Videos, audio and photos all engage the audience. At least for a few minutes. As my research shows in the whitepaper, the Ultimate Heatmap, photos of attractive people hold attention longer. So do some types of ads. You can read the paper to find out more.

17) Pick a colour harmony and test your colours. For example, in my research I found that people looking for life insurance quotes hate purple, but love aqua. I tripled conversions, simply by changing the background colour. It affects your bounce rates too.

18) Avoid Arial and Helvetica fonts for your body copy. They were designed for signage in bus and train stations. Use a font that was designed for reading on the computer screen, such as Georgia, Trebuchet or Verdana. The easier it is on the reader, the longer they'll stay.

19) The most important single element of all that everyone can fix... readability. Avoid putting light text on a dark or black background, as it tends to sparkle and
tire the eye. Keep column widths narrow (60 characters max) and the font size at least 12 point, with plenty of line spacing (aka leading) for maximum comfort, legibility and readability.

Conclusion

The average time spent on a website is 57 seconds. Are you trying to be average, or are you striving for more? One way boosts your search engine rankings, the other has an angry Panda Bear waiting.

Dewaldt Huysamen, SEO

Via: http://www.ileadtutorials.com/Latest-News/google-panda-seo-update.html 

By Nikke Tech Digital Marketing Training Institute in Faridabad